Why the sudden growth of the organic food industry? Top 3 reasons
By 2026, the global organic food and beverage market is estimated to reach USD 620.00 billion with a compound annual growth rate (CAGR) of 16%.
The population of organic food has gained momentum.
Why did this happen? This blog will help you blow away the cobwebs of organic food’s popularity.
Greater awareness of happenings around us has elevated the quality of decision-making.
As people are becoming increasingly aware of food — method of production, food ingredients, food labels — many are adopting health consciousness as their new mantra and visiting the supermarket with the agenda of bringing food rich in healthy nutrients back home to their tables.
And the pandemic has further elevated this growth. With COVID-19 death tolls rising high around the globe and trauma associated with it, many took a step back to think about health and the repercussions of their choices on their body and the planet Earth. Many have lost their family members.
Topics such as mental health, weight gain, and healthy living have become widely searched keywords since the pandemic era began.
Things have changed, and so have we!
The aisle laid with fresh organic vegetables might seem more and more attractive to many now. Learning to read food labels revealing ingredients has become a recently acquired skill set for many.
What does this indicate? This enthusiasm and eagerness to stay or become healthy is a driving factor for our food choices.
Truculent defiance of organic food is becoming common. Now, the decision to buy organic food seeks aspiration from the contemporary need to be healthy. But that’s not where it ends; it also extends to the increasing environmental consciousness.
Comprehending the plethora of information available on the internet or in our social circle can seem challenging. Hence, we have summarized some of the highlights for you to understand all the excitement surrounding organic food and the stress on the old saying: ‘Eat to live, don’t live to eat.’
Below are the top three reasons why organic food is gaining popularity:
1. More healthy
There is a dominant perception that more natural means more healthy. Although natural doesn’t equate to good health, the growing method implemented by organic farming deserves attention.
Organic farming is a revert to the age-old agricultural methods that are based on sustainability. The ideology of organic farming is not about yield, unlike its counterpart, traditional farming. It is about sustainability and living in harmony with nature.
Organic food is grown naturally without the intervention of synthetic chemicals, fertilizers, pesticides, or GMOs, thus protecting plants from exposure to unnecessary chemicals and maintain plant health in more natural ways such as making natural compost using livestock manure.
Crop rotation and shallow tilling are also methods used to ensure food production with minimal harm to the environment.
Even millennials, notoriously known as the ‘generation that’s fun to hate,’ are inseparable from organic food. This generation has highly influenced the move towards a plant-based diet, and they continue to do so.
2. Less chemicals
Reducing exposure to outdoor and indoor pollution is vital for good health. For example, the World Health Organization (WHO) advises limiting exposure to pollution for cancer prevention.
The use of synthetic chemicals increases pollutants in the ecosystem that can severely harm plants, animals, and humans: Earth and its inhabitants. It can harm the environment and have a detrimental impact on our health.
Increased exposure to pesticides is linked to various short-term and long-term health effects such as cancer, Parkinsons’s, and Alzheimer.
3. Green panthers and friends of animals
The environment is the powerhouse that sustains living organisms on this planet.
The use of chemicals in farming decreases soil vitality and water retention capacity. It kills soil organisms that are essential for sustainability. Soil pollutants usually get washed away to nearby water resources, contaminating the water.
Due to these harmful impacts of traditional farming, green panthers (nature lovers) are gradually raising awareness to encourage more people to be a part of their revolutionary act – Go Organic.
The pandemic has had a positive impact on the growth of the organic food market. In the US, the organic food market jumped by almost 13%, double the previous year’s growth, according to the Organic Trade Association (OTA).
The emergence of this infamous virus, Coronavirus, has provided a glimpse of mankind’s lack of power in the face of adverse threats such as this. Millions of lives have been lost, and millions of dollars have been spent to come up with a treatment.
People are becoming more health-conscious than ever before. Thus, growth in a conscious effort to go organic to avoid harmful chemicals isn’t surprising.
Author: Somrita Ganchoudhuri
Image source: healthyfood.com, foodtank.com, innovationnewsnetwork.com